Oliver Payne

Behavioural insight & comms consultant

‘98 Cable & Wireless iTV

Fantasy football on interactive TV

Idea Generation | Navigation Structure | Art Direction

Challenge
Come up with ideas for possible futures for interactive TV - and build demonstrations of these ideas.

Solution
Shown are screen grabs of my ideas, covering a wide range of possible futures including; Weather, retail, Football, direct response and Banking. I developed the work in late 1998, variations of which you’ll see on interactive TV today a decade later.

I also designed and prepared graphics for a promotional video (VHS.. well, it was in 1998!) about Cable & Wireless’ commitment to interactive TV through Victoria Reel.

Retail shopping on interactive TV

Weather forecast on interactive TV

Direct marketing of travel offers on interactive TV

Personal banking & bill-paying on interactive TV