Oliver Payne

Behavioural insight & comms consultant

The LAMP stack is free, but forces entrepreneurs to create value.

By admin • Nov 23rd, 2008 • Category: Twitter updates

The LAMP stack (and its close cousin the LAMJ stack) is a combination of Linux, Apache, MySql, and PHP/Perl (replace PHP/Perl with Javascript for the LAMJ stack).

  • Linux is the free open source operating system that servers all over the world use (and IBM adopted as the core of its vendor package after the failure of its propietry operating system - OS).
  • Apache is an open source webserver that runs on almost 50% of web servers.
  • MySql is a database application with well over 10 million loads.
  • PHP, Perl - and to some extent Javascript - are powerful programming languages that make the web act like an application, rather than acting like a powerpoint slideshow a la ’90s.

Great, all this free stuff. Not only free, but constantly developed. And not developed in the Microsoft-bloat fashion, but in a sleek F1 non-indulgent way. It’s very powerful.

And it reduces barriers to entry.

Anyone with a bit of knowledge can get up and running with an open source application that sits on top of the LAMP stack - e-commerce for example. Or a forum. Blogs are another great example. So, simply setting one up is no ‘big wow’. You really do have to create value. That’s the tricky bit…

admin is a digital native who's been taking brands and businesses digital since 1995 (only 5 years after Tim Burners-Lee created the first ever web page). Honing his skills in a variety of companies for the last 14 years, including Ogilvy and Saatchi & Saatchi as a Creative Director, Partner and/or Board Member. He also won some awards.
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