Oliver Payne

Behavioural insight & comms consultant

Archive for January, 2009

ITV Tonight show special: no news is good news (literally).

By admin • Jan 31st, 2009 • Category: Twitter updates

No one’s buying anything, right? Careful with that sweeper of a statement - while Woolworths has done a ‘Titanic‘, and Zaavi’s management buyout team won’t be booking a table at the Financial Times annual awards dinner this year, online retail is relatively healthy.

Get the tone, right?

By admin • Jan 29th, 2009 • Category: Twitter updates

Software coders and copywriters go together like P&G and Hip Hop. (Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group. Seriously.)
Has anyone managed to make software more friendly? Made the old ‘404 Error’ sound a teeny bit more warm?

Let’s start [...]

D&AD finalist ‘BP Mileometer’ up for an ANNA

By admin • Jan 27th, 2009 • Category: News / Updates / Thinking

One of my (old) team’s BP Ultimate Rich media ads is up for an Award for National Newspaper Advertising (ANNAs), Digital category.

‘Mileometer’ has already made it as a Finalist (in book) at D&AD in the Online Advertising category (the first digital in-book for OgilvyInteractive, London).

Here’s hoping it does well at the ANNAs too.

Enjoy [...]

Web 1.0 is to audience, as Web 2.0 is to _____?

By admin • Jan 25th, 2009 • Category: Twitter updates

Web 1.0 is to audience, as Web 2.0 is to protagonist.

There is no such thing as an audience anymore - only protagonists. Protagonists form loose, and not so loose, gangs. And any member of a gang can make a suggestion about what to do (however meek). And any member of a gang can do something [...]

Judging the New York Festivals

By admin • Jan 22nd, 2009 • Category: News / Updates / Thinking

I’m Judging the New York Festivals, Innovative Advertising category this year. Judging takes place in two stints, and I’m very much looking forward to seeing this years crop of work.

Marketing the internet browser: Where’s your juggler?

By admin • Jan 22nd, 2009 • Category: Twitter updates

For brands that have fans, or brands that purport to be ‘with you wherever you go’, the web browser is an under-used opportunity.

There are a lot of browsers out there. Most people only use the big four: IE, Safari, Netscape/Mozilla, and Firefox. And they all pretty much look the same - grey, with a bit [...]

Sausage and Mash ups

By admin • Jan 18th, 2009 • Category: Twitter updates

Do you really know what a mash up is? With examples?

Mash up is one of those horrid slutty phrases that loses its true meaning over time. So, before it gets used on the food menu of a hip Silicon (V)alley food bar here’s the low-down: Start with Wired. Get a bit of digg labs [...]

3 things marketeers should do during the credit crunch to put a floor under sales and keep the brand relevent

By admin • Jan 10th, 2009 • Category: Twitter updates

During a downturn marketeers need to focus on only 3 clear areas:
1. Search Engine Optimisation (SEO)
2. Email marketing
3. Brand positioning
Search Engine Optimisation (SEO) is always important. Period. So it’s not that using SEO becomes more important during a downturn - it’s how you use SEO that becomes important. So how do you use it? [...]