Oliver Payne

Behavioural insight & comms consultant

Watching the radio will help your presentations

By admin • Feb 8th, 2009 • Category: Twitter updates

Have you ever watched BBC Radio on television? At first it feels like being in a hotel, which is odd if you’re at home. However, they do some interesting things with the on-screen display.

e radio will help your presentations

They have a great little rotating copy line that tells you what’s coming next.

Simple.

So simple you could be forgiven for thinking it insignificant. But it’s not. Not_At_All. It lights the way ahead, tells you what the future holds, allows you to decide whether to stick around or not. And that’s exactly what a good presenter does - lights the way ahead.

Effectively it’s the old tell ‘em what you’re gonna tell ‘em, tell ‘em, tell ‘em what you just told ‘em (Too many ‘em’s for my liking).


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admin is a digital native who's been taking brands and businesses digital since 1995 (only 5 years after Tim Burners-Lee created the first ever web page). Honing his skills in a variety of companies for the last 14 years, including Ogilvy and Saatchi & Saatchi as a Creative Director, Partner and/or Board Member. He also won some awards.
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