Oliver Payne

Behavioural insight & comms consultant

Archive for March, 2009

What an Israeli flight instructor tells us about creative teams

By admin • Mar 23rd, 2009 • Category: Twitter updates

Dan Gardner’s book ‘Risk: The science and politics of fear’ is a fascinating insight into the extreme difference between gut reactions and calm reflection. Our gut reaction generally helps us, but can give wildly inaccurate readings. And it’s these wild inaccuracies we need to watch, as an Israeli flight instructor now knows and creatives need [...]



Think outside of the box

By admin • Mar 11th, 2009 • Category: Twitter updates

What do you do with all your packaging? You recycle it of course. Good. The downside of that are the transportation costs and energy to pulp and reuse. But not if you’re the clever people at the Nothing Agency in Amsterdam.

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The internet ‘joke’

By admin • Mar 2nd, 2009 • Category: Twitter updates

I found a PDF of a press ad on my data storage today. It’s an ad about the threats the internet imposes on big business (and by implication the opportunities it affords small business). It’s almost exactly 10 years old, and apart from a few quaint uses of language, you could run it today and [...]