Oliver Payne

Behavioural insight & comms consultant

Archive for April, 2010

Toyota’s Tweeting Triumph

By admin • Apr 25th, 2010 • Category: News / Updates / Thinking

Toyota’s new twitter-fueled banners are interesting: they got trounced with their recent worldwide recall with transparency being the greatest problem and criticism. This tie-up with Tweetmeme is one hell of a way to come back.
Toyota have launched a new Twitter-based portal called Toyota Conversations. It pulls in twitter conversations about Toyota - positive or negative [...]