Oliver Payne

Behavioural insight & comms consultant

2012 Book

Writing

I have written ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ (Routledge/Earthscan) which wrangles environmental psychology, behavioural economics, decision theory, and a good old dose of common sense together in a potent handbook for marketers and legislators to ask for and sell persistent, pervasive, and near-costless sustainable behaviour using our hidden quirks, judgmental biases, and apparent irrationalities.
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