Biography/CV/Resumé
Oliver Payne
Digital Creative Director/Conceptor
During my interactive and advertising career at Amaze, Ogilvy, and Saatchi & Saatchi I’ve picked up the Grand Prix at the Revolution Awards, and a Gold award in DMA, Revolution, Cannes Direct and Interactive Direct Marketing Awards. I’ve been a finalist in many other award schemes around the world, including the Clio’s, Caples, One Show, New York Festivals, D&AD, Cyberlions, Campaign Direct, IMA, LIAA, Precision Marketing, and BIMAs to name a few.
It’s not always about awards: For Avis we generated over €1,000,000 in incremental revenue from the online element alone. And for three years I had the most successful interactive TV advert on Sky for Toyota which delivered £3,000,000 of sales. And even though it’s not always about awards, this work won those too.
I’ve developed industry firsts (for P&G at Saatchis); agency firsts for Ogilvy (Interactive Grand Prix and D&AD in-book); and a world’s first for Cisco. I’ve had work selected for inclusion in ‘The World’s Best Interactive Campaigns’ book. And I’ve judged my peer’s work - most recently at D&AD in the websites category and the New York Festivals Innovative Advertising category.
2009 –, Oliver Payne Associates more »
Founder, Innovative & digital advertising for businesses & agencies
Oliver Payne Associates has digital at it’s heart. It’s an on-site or off-site, client-side or agency-side offering experienced in delivering digital advertising that can involve display messaging, digital destinations, generating and using activity on social media, digital content, and digital products on mobile, web, or bespoke installations.
We’ve worked for TribalDDB in Paris & London, Brand Advocate, Ogilvy, Cubo, Minimart, and Hotcow in London, and Plot4 in Spain
2009 –, The Hunting Dynasty - sustainability communications more »
Founder, A sustainability communications agency specialising in purchase & lifestyle behaviour change
The Hunting Dynasty is a sustainability communications agency specialising in creative ways to promote products and behaviour. I write about behaviour change and marketing. I’m asked to speak at conferences - like LSE and Green-Unplugged - about creating sustainable behaviour using a blend of advertising, innovative messaging, and behavioural theory.
2004 – 2009, Ogilvy more »
Associate Creative Partner: OgilvyOne, London
Board Member, OgilvyOne, London
At OgilvyOne (Interactive) I have created and directed campaigns for clients - Cisco, Sunsilk, Cancer Research UK, BP, Ford, Yahoo!, IBM, Castrol, and Avis to name a few. I have written and delivered presentations for staff. And pitched concepts to new and existing clients - working on or delivering winning pitches for easyJet, Avis, Chiquita and Castrol.
Not only did the Avis work win the account for Ogilvy, it won Gold at the Interactive Direct Marketing awards. The Cancer Research UK work delivered the best results for any of their previous campaigns - and Gold at Cannes. Each interactive TV spot for Ford has been more successful than any previously done at Ogilvy. Consistently good work for BP brought Cannes finalist certificates, as well as a D&AD book entry to the agency - the first ever interactive D&AD for Ogilvy. And the Cisco work - which includes a live broadcast into an online ad space - is a world first. This work also won a Grand Prix, another first for interactive work at Ogilvy.
For some years I lead BP digital primarily globally, but also including Corporate, Fuels, Rally, and Forecourt Services brands. We picked up worldwide recognition with clients, worldwide recognition within Ogilvy, and worldwide recognition in awards - including Cannes and D&AD.
I’ve written and delivered substantial presentations to the Ogilvy Group about interactivity in advertising - either as part of a larger learning initiative, or at the personal request of director-level management. These relationships enabled me to establish business relationships across the Ogilvy Group for Healthcare clients. Outside of my work-day remit, I also called in interesting companies that could advance the Ogilvy Group digital offering: I left Ogilvy having started a relationship with a major neural network company that I found in Ian Ayres’s economics book ‘Super Crunchers’.
I left Ogilvy as an Associate Creative Partner and Board member of OgilvyOne London.
1999 – 2004, Saatchi & Saatchi more »
Interactive Creative Director: Saatchi & Saatchi, London
For five years as Interactive Creative Director at Saatchi & Saatchi London I lead the interactive creative department on national, European and global briefs for a vast amount of automotive, banking, charity and FMCG clients (the last time I tried to count I stopped at 50).
We developed interactive games and campaigns, including Saatchi & Saatchi’s first interactive TV advert - also a first for P&G’s beauty care. I picked up finalists certificates, and a DMA Gold for an online Saatchi graduate recruitment piece. We always originated the creative thought at Saatchi & Saatchi London. The execution we often outsourced, sometimes globally: It was an invaluable education in commissioning and managing third parties, from small local jobs to millions of Euros of work though international partners (who were a lot more accommodating after the dot com bust). As a consequence I often traveled throughout Europe, and sometimes North America.
1995 – 1999, Graphic Design, Amaze Ltd, and Freelance more »
Creative Director: Freelance
Interactive designer: Amaze Ltd
BA (Hons) Graphic Design
After graduating in 1995 with a degree in Graphic Design I went straight into my first job at a start-up interactive company called Amaze Ltd, and won their first international award. I enjoyed the design side, but started to take the initiative with presenting work to clients, managing workflow and output standards, and setting up content deals for clients - anything to make the final output better.
In 1998 I moved to London via New York and worked in an interactive TV Research and Development role dreaming up ideas for future TV applications - some of which are around today over a decade later.
