Client Quotes
“Today… a ground-breaking event for Cisco… a live broadcast into an ad space online [where you] can interact… in real time… This is a world’s first. Not many agencies can make a claim like that these days. Congratulations to the team…“
Lino Ribolla, Executive Creative Director, OgilvyInteractive, London
“Your concept for the DMT brief … all I can say is…..stonking! I absolutely love it. I have to say that when I first saw the brief, I really thought this was going to be incredibly, almost impossibly difficult… Your concept combines humour and a serious point in way that I so really see - it’s so good, it kind of reminded of the early IBM “Solutions for a small planet” ads.“
Richard Barker, IBM Client Services Director, OgilvyOne worldwide Ltd
“The client loved your Cookie Crisp work so much they’re going to dedicate money to interactive components next year for every Cereal Partners project.“
Stephen Ellis-Smith, Account Director, Saatchi & Saatchi, London
“Beau was ABSOLUETLY ECSTATIC with the status of the work, and you could see her satisfaction with how… segmentation… has… come to fruition.“
Steven Steinbrunner, P&G US Project Manager
“You’ll be bowled over to learn that we liked all three of the concepts presented to us… for the same reasons: simplicity, clarity and responsiveness to brief – all of which were excellent, so thank you very much.“
Chris Greenwood, Head of Advertising, The NSPCC
“It can’t be said enough: congratulations to your team again (with special kudos to Ed and Oliver) for such outstanding creative work.“
Jenny Makunas | Yahoo! | London
“…Cisco Euro 2004 online campaign… Stuff like this wins awards. Very good indeed.“
Rory Sutherland, Executive Creative Director, Vice-Chairman, OgilvyOne worldwide Ltd.
“The average interaction rate was 31% which is way above industry average of 6%… So well done … and thanks for your hard work!“
Donna Buckingham, Account Manager, OgilvyOne worldwide Ltd.
“This truly is a stupendous achievement… I’m really proud of this, and you should
all be too… I can safely say that this project demonstrated the best example of teaming I’ve had the pleasure of being involved in, and the results prove it! Thanks again.“Alan Flack, Brand manager, UK
“Congrats [on Visa] – well done! Brilliant effort! Many, many thanks.“
James Hall, CEO Saatchi & Saatchi London
“…those of you who have seen the ads on [interactive] TV, will know what a great job Mike, Oliver and Dave have done… the results… are the best yet achieved out of a series of good work on Ford.“
Louise Ainsworth, Managing Director, OgilvyInteractive, London
“5 Million unique users… up 7% year on year… and in a fortnight of direct competition with the world cup… awesome!.. you should be very proud of yourselves with what you have delivered this year… well done to you and your teams… and thank you for the fabulous work!“
Brendan Dineen, Director of Marketing, UK, Ireland and South Africa
“[BP UK online ads] Terrific work. Really smart…“
Ken Shuldman, Creative Director, Ogilvy & Mather ( New York - US )
“Thank you for some great Creative guys! (and also pushing the envelope so much that this turning into a huge project…cha ching :>)“
Nick Beck, Group Director, OgilvyOne worldwide Ltd
“The great news is that overall the campaign delivered a CPA… [that’s] 18% better than target… Unique visitors to the website were 4 times higher than during the [previous agency’s] …campaign…with half the spend level.“
Erica North, Business Director, Ogilvy London
“Just to reiterate Sara’s comments, THANK YOU very very much. The landing page is 100% improvement on last year, and its live a week earlier, so thank you. The solutions page is 200% better than last year… Great team effort by all.“
Amy Oliver, Advertising and Wimbledon Team Lead, IBM UK Ltd
“…these [BP ads] are cool… well done!“
David Fowler, Worldwide Creative Director, Ogilvy & Mather ( New York - US )
“Thanks Oli … for the strength of the ideas! Fantastic job! I think that you have developed ideas that are here to stay.“
Philippe LePage, Account Director, Saatchi & Saatchi London
“Cracking results, and great use of the medium…It showed a clear understanding of the audience, and their willingness to try and try again to get into Saatchis“
Direct Marketing Association Judges
“Please pass on my biggest thanks to the digital team, The MPU looks absolutely amazing!!!! I keep using the replay function, and it looks fantastic, I knew it was going to look good, but its even better than I imagined. The banners are so striking, you absolutely can’t miss them. I love them. thank you!!“
Amy Oliver, Advertising and Wimbledon Team Lead, IBM UK Ltd
“Very good news indeed…[on the Beauty Care Special Project]… well done… it’s great… I got some great feedback from Gill Whity Colins [P&G Global Head Beauty Brands] too!“
Matt Atkinson, Head of Integration, Saatchi & Saatchi London
“[IP Telephony demo] Not only did they exceed expectations in terms of quality but they were also delivered ahead of schedule. This will really help accelerate the country roll out of this program.“
Tamla Small, Cisco Systems, UK
“Our online client has made a point of asking… me to say ‘thank you’ … not only are they are delighted with the work, they have found working with Ogilvy a pleasure.“
Erica North, Account Director, Ogilvy & Mather, London
“I was just looking at this again - what a fucking great banner!“
Michael Islip, Business Director, OgilvyInteractive, London
“All time best digital ad?
For integrating sms (text messaging), live video and chat into a single banner (mpu format) and the supporting banners (skyscrapers, letterboxes, buttons etc) getting content from a single database with time specific information based on the site they were being hosted on and based on the country the banner was being shown in, it would have to be the Cisco LiveCast. The fact that we did it is just a bonus.“Thorkild Clausen, Tech Lead, OgilvyInteractive, London
“It looks like we will have a hard time on Friday to choose a winner amongst those 3 great ideas! “
Beauty and Personal Care Special Project, P&G
