I have won a lot of behavioral and communication awards over the nearly 25 years I’ve been working, including the first ever Grand Prix for Ogilvy – the winner of winners – for groundbreaking communication ads, lots of top-draw golds for behaviour-change and advertising – NudgeAwards, Cannes Direct, Cyberlion, DMA, and much more.

 

I am also invited to judge global communication and behavioural work – including D&AD, the New York Festivals, and the Royal Society for the encouragement of Arts, Manufactures and Commerce (The RSA).

 

Behavioural

 

Judge – RSA Student Design Awards, 2016, founder at The Hunting Dynasty

Sustainability category, 

The Royal Society for the encouragement of Arts, Manufactures and Commerce (The RSA) Student Design Awards challenges emerging designers around the world to tackle pressing social, environmental and economic issues through design thinking.

 

Gold – Nudge Awards, 2015, founder at The Hunting Dynasty

DAS Legal Expenses consumer letter

The Nudge Awards are the world’s first award scheme for Behavioural Science. We won the only Gold prize awarded of all the 2015 worldwide entries in the retail category for our work on the DAS Legal Expenses Welcome Letter.

We increased comprehension of the DAS legal expenses welcome letter (ANOVA score of 6.9 versus 6.83) at the same time as we decreased the original 261-word letter to 91 words, while retaining the reading-ease above the Flesch-Kincaid threshold (of 45).

Deployment of this work to the resellers of legal expenses insurance affects a market of 500,000 policies per month – somewhere around 6 million per year. Every year from now on, millions of members of the public will be able to make a better-informed purchase decisions.

Key topics: Memory encoding and retrieval, (Short-term) memory capacity and chunking, Native language (L1) and non-native (L2) language processing, Schema, Narrative/elaboration, Cloze test, Flesch-Kincaid reading ease, Gunning fog index, Eigenvalues/factoring.

 

Finalist – NudgeAwards, 2017, founder at The Hunting Dynasty

Domestic food waste

Intervention to increase residential kerbside food waste.

 

Finalist – NudgeAwards, 2016, founder at The Hunting Dynasty

Financial checklist

Behavioural checklist written and tested for AON pensions

 

Finalist – AURA Insight Impact Award, 2016, founder at The Hunting Dynasty

DAS Legal Expenses consumer letter

The ‘AURAS’ celebrate the best of insight talent

 

Nomination – MRS, Best Contribution to Conference, 2011, founder at The Hunting Dynasty

Presentation on ‘Working with Behavioural Economics’

Market Research Society Annual Conference, on panel along with Unilever, and Birmingham Airport, showing how communications approaches and executions have changed for The Hunting Dynasty clients. This was followed by a lively 25 min Q&A from the floor of the packed auditorium. “…the judges have all been to dozens of MRS Conferences down the years that’s a high compliment.” Chair, Dr Nick Southgate.

 

Advertising (digital and integrated/TTL)

 

Judge – New York Festivals, 2009, creative consultant

Innovative advertising (Stunts, Below The Line, Digital)

Judging range of work from around the world, from stunts, Below The Line, Digital ads, and more.

 

Judge – D&AD (Design & Art Direction) awards, 2008, at Ogilvy

Websites category

Judge the annual Design & Art Direction awards’ websites entries over days submission in-book, Yellow Pencil, and forward to Black Pencil.

 

Grand Prix – Revolution Awards, 2006, at Ogilvy

Cisco LiveCast B2B

The first ever Grand Prix win for OgilvyOne in digital category, globally. The best-of-the-best work/winner-of-winners, awarded to only one of the category winners in any one year of all the global submissions.

“Cisco System’s agency, Ogilvy Interactive, also went home with two trophies – the Revolution Award and Best B2B Service – for the Live Webcast. The campaign, which involved live footage of Cisco experts being streamed directly into banner ads, was singled out for the Revolution Award, which is given to the best winning entry overall, for showing enormous innovation.

It was a great example of how the technological and niche-targeting benefits of interactive channels can be combined, particularly in the broadband age.

Thoroughly deserved“ Susie Harwood, Revolution UK

Also:
– Gold – Revolution Awards, 2006
– Winner, OgilvyOne Touchpoints, Cisco LiveCast Banner
– Finalist, BIMA, Best Interactive Advertising, Cisco LiveCast
– Finalist, LIAA, Beyond the Banner, Cisco LiveCast
– Finalist, New York Festivals, Interactive Broadcast, Cisco LiveCast
– Finalist, New York Festivals, Rich Media Banners, Cisco LiveCast

 

Gold – Cannes Lions, Best integrated campaign, 2005, creative at Ogilvy

Cancer Research UK

Cannes Lions Advertising Festival Direct entry for Cancer Research UK, art director in digital creative team responsible for the digital aspect of the integrated campaign. Also:

Winner – OgilvyOne Worldwide Touchpoints, Integrated 2005
Finalist – Campaign Direct Awards, Charity, 2006
Finalist – Campaign Direct Awards, Best Integrated Campaign, 2006

 

Gold – DMA (Direct Marketing Association), 2003, at Saatchi & Saatchi

Saatchi & Saatchi graduate recruitment

Interactive consultant to the art director and copywriter, developing ideas for tricky interactive hurdles for potential graduates to overcome during online application to Saatchi.

“…Saatchi & Saatchi devised a self-selection system that also saved the agency £12,000 on fulfillment packs… After completing all the usual details, [applicants] faced a series of unpredictable timed challenges… Almost 1,900 students went to the site… only 60 got through all the challenges. The system was designed to identify candidates with determination and the ability to think ‘outside the box’. ‘Cracking results, and great use of the medium’, the judges enthused. ‘It showed a clear understanding of the audience, and their willingness to try and try again to get into Saatchis’.“

Direct Marketing Association Judges

 

Gold – IDDM, Best Digital Branding, 2007, at Ogilvy

AVIS Europe ‘Inspired By’

The Institute of Direct and Digital Marketing, Best Digital Branding for AVIS Europe ‘Inspired By’ campaign that was an agency-winning pitch piece that went straight out as a finished campaign around Europe’s airports. Not only did we achieve our brand objectives – seeing significant shifts on key image attributes: ‘Avis is always coming up with new ideas’, a 20% uplift in purchase intent and an 18% uplift in recommendation likelihood. Also the online element of the campaign generated over one million euros in incremental revenue which represents a 3:1 ROI. Also:

– Finalist – Precision Marketing Awards, 2006
– Finalist – IMA Awards, 2006

 

Silver – Euro Effie, Leisure & Entertainment, 2013, creative director at TribalDDB

‘Upgrade to Canada’

For the Canadian Tourism Commission co-wrote the idea for “Upgrade to Canada”, where German travelers were given the chance to ditch their existing tickets (to anywhere, for which they’d already paid) and upgrade to an amazing Canadian all-paid holiday.

“The results were extraordinary,” Chretien told me. “Not only were we able to share first-hand the traveler’s stories with the world, but online we received further upgrades from over 100 countries by travelers who switched to Canada.”

Also:

– Best Nation & Destination Marketing Campaign at the M&M Global Awards 2013 – “a clear winner and a really smart idea”
– Second in the Innovation category at the Golden City Gate Awards in Germany, 2014
– Expedia’s Award for Innovation at 2013’s ITB Berlin
– Number 52 in the Warc 100: The world’s best marketing campaigns

 

Silver – Creative Showcase, Best of Out Of Home – MARKies, 2013, creative director at TribalDDB

Guinness ‘Paint The Town Black’

Creative Director on original ideas from creative team Sam & Paul. Guided and approved the painting robots/Facebook tie-in to ‘Paint The Town Black’. Shepherded creatively, managed Facebook.

Every year Guinness celebrates through music events. To build excitement, a controllable spray-painting robot painted gig posters to reveal the line-up. Control of the robot was handed to fans through Facebook, and they together ‘Painted the Town Black’ – thereby delivering on the campaign end-line of the same.

Within a 48 hour period, over 10,000 people in over 100 countries claimed pixels and Guinness gained over 32,500 new Facebook fans. The campaign made it onto the Singapore news – putting Guinness on TV where alcohol brands are prohibited from advertising

 

In-book – D&AD, 2008, partner at Ogilvy

BP Ultimate ‘Mileometer’

Similar:

– Winner, OgilvyOne Touchpoints, BP Corporate, 2006
– Runner-up, Méribel Festival, BP Ultimate, 2007
– Finalist, Caples, Electronic/Interactive, BP Corporate, 2006

 

Winner – OgilvyOne Touchpoints, 2006, at Ogilvy

IBM Wimbledon

Also:

– Finalist, Revolution Awards, IBM Wimbledon 2007
– Finalist, Campaign Direct Awards, Best use of outdoor, IBM Wimbledon 2007

 

Winner – Liverpool Design Initiative Awards, 1999, typography designer

Beaufonts

Beaufonts is self-funded typography collective. Also:

Merit – One Show, 2000 

 

Finalist – Revolution Awards, Best use of interactive TV, 2003, Creative Director at Saatchi & Saatchi

Toyota Corolla interactive TV

In terms of audience click-through this was the most successful interactive advert on SkyTV between 1999-2002

 

– Finalist, Cyberlions, BP Wild Bean Cafe ‘Capp-WOW-ccino!’, at Ogilvy, 2008
– Finalist, LIAA, Cisco ‘The Ashes’ Cricket Sponsorship, at Ogilvy, 2006
– Finalist, New York Festivals, Cisco Euro 2004 Football, at Ogilvy, 2006
– Finalist, Cannes Cyberlions, National AIDS Trust, at Saatchi & Saatchi, 2002
– Finalist, Clio, Paedophile Online NCH/NSPCC, at Saatchi & Saatchi, 2000
– Winner – Property Marketing & Design Awards, The Mersey Estuary Development CD-ROM, Amaze Ltd, 1999
– Awarded – in Los Angeles for innovative education, Immunology CD-ROM, Amaze Ltd, 1996