Oliver Payne

Behavioural insight & comms consultant

Archives for the ‘News / Updates / Thinking’ Category

Toyota’s Tweeting Triumph

By admin • Apr 25th, 2010 • Category: News / Updates / Thinking

Toyota’s new twitter-fueled banners are interesting: they got trounced with their recent worldwide recall with transparency being the greatest problem and criticism. This tie-up with Tweetmeme is one hell of a way to come back.
Toyota have launched a new Twitter-based portal called Toyota Conversations. It pulls in twitter conversations about Toyota - positive or negative [...]



D&AD finalist ‘BP Mileometer’ up for an ANNA

By admin • Jan 27th, 2009 • Category: News / Updates / Thinking

One of my (old) team’s BP Ultimate Rich media ads is up for an Award for National Newspaper Advertising (ANNAs), Digital category.

‘Mileometer’ has already made it as a Finalist (in book) at D&AD in the Online Advertising category (the first digital in-book for OgilvyInteractive, London).

Here’s hoping it does well at the ANNAs too.

Enjoy [...]



Judging the New York Festivals

By admin • Jan 22nd, 2009 • Category: News / Updates / Thinking

I’m Judging the New York Festivals, Innovative Advertising category this year. Judging takes place in two stints, and I’m very much looking forward to seeing this years crop of work.



World Rally Championship

By admin • Dec 5th, 2008 • Category: News / Updates / Thinking

I’m such a girl.
Got passes to BP-Ford Abu Dhabi World Rally Team for the season finale in Wales. Just look at those lovely bits of suspension…



6 Billion computer chips and the World’s energy use.

By admin • Dec 2nd, 2008 • Category: News / Updates / Thinking

In the next two years more computing power will be made than has ever existed. I’m going to say that again: In the next two years more computing power will be made than has ever existed. Source: Radio 4, Start the Week, 1.12.08
Blimey.
It’s the very definition of exponential growth. In raw numbers that means more [...]



I met some VIPs: Wallace & Gromit, and Morph!

By admin • Nov 26th, 2008 • Category: News / Updates / Thinking



Is it Christmas?

By admin • Nov 25th, 2008 • Category: News / Updates / Thinking

Leaning heavily on the shoulders of http://www.isittuesday.com I’ve launched our eco-friendly dynamic 2008 Christmas card:
http://www.arewewishingyouahappychristmas.com/



My first successful pitch, aged 6

By admin • Nov 4th, 2008 • Category: News / Updates / Thinking

That’s a bit economical with the truth, I’ll admit. But I drew a half-decent hovercraft that the put-upon editor of the 1979 Autumn/Winter edition of ‘Hoverway’ (The Dover-Calais Hovercraft in-flight magazine) saw fit to publish. ‘Saw fit’ as in ‘had nothing else’. Maybe. Whatever - it was good practice [...]