Oliver Payne

Digital Entrepreneur: Creative & Management

‘09-10 Consulting

What do you know?

I started 2009 judging the New York Festivals’ Innovative Advertising category, and I did some ‘industry expert’ interviews for students at Hyper Island, Sweden.

New York Festivals
But the real work began as a one-man idea generator for clients who were stuck - either running short of time, resources, money, or all three. I offered on-site or off-site. Sometimes straight away, sometimes planned ahead. Usually agency-side but often with a client facing role.

I generated, or creative directed ideas in almost every area. Here’s a handy list:

  • digital advertising
  • display messaging
  • digital destinations
  • generating and using activity on social media
  • digital content
  • digital products on mobile, web, or bespoke installations.

Here’s some of the businesses I worked for:

  • DDB Paris
  • DDB London
  • Brand Advocate
  • Ogilvy
  • Cubo
  • Minimart
  • Hotcow
  • Plot4 Spain

And some of the brands I worked on are:

  • Dulux
  • Sugar Puffs
  • Tango
  • Senseo
  • Disney Holidays
  • VW
  • Captain Morgan’s Rum
  • BT
  • Suzuki
  • Virgin Media
  • Hasbro
  • Budweiser


Your tweets, in a PDF, ready to be made into a book »

As an avid tweeter ( @oliverpayne, @huntingdynasty) I often wanted to save my tweets. And I saw other’s wanting the same. There were, and are, a few places to save tweets. And they’re all digital. I wanted to save my tweets in a book [...]


The new Passat - Full of bright ideas »

Take a German TV commercial and develop a suite of digital communications to run in parallel. The route relies on communicating the thought that the new Passat consists of ideas that make a [...]


Captain Morgan’s Rum Christmas cards »

Each card was written to take a caption, but the cation was removed and the facebook fan community were asked for their suggestion. We chose a winner, and gave them a ’soft’ prize of seeing their suggestion crafted onto the image. [...]