‘10 DDB, UK // Virgin Mobile App
Creative Director
Challenge
Develop a mobile app as a companion to Virgin Movies. Minimal data and synchronisation available at first.
Solution
It’s all about watching the show you want, or didn’t know you wanted. Much like the work I did at Saatchi & Saatchi for Visa on their European website, I directed three very simple consumer-friendly categories:
1. What’s on now
2. Find now
3. Trending now
This categorisation is a consequence of creating an engaging app with the data available and the need to expand the app in the future. Gamification is an important part of the work, as is the extentions into voice activated searching and barcode scanning
Right-click to view larger
