‘10 DDB, UK // Captain Morgan’s Xmas
Creative Director | Writer
Challenge
Write humorous Christmas themed ‘cards’ for Captain Morgan’s facebook community.
Solution
Each card was written to take a caption, but the cation was removed and the facebook fan community were asked for their suggestion. We chose a winner, and gave them a ’soft’ prize of seeing their suggestion crafted onto the image.
Five ideas were agreed and we commisioned Mind’s Eye to shoot them.
Team:
Creative Director: Oliver Payne
Art Director: Brendan Howell
Copywriter: Luke Flynn, Oliver Payne
Business DIrector: Tom Baker
Account Manager: Jonathan Binks
And a New Year’s message:
