Oliver Payne

Behavioural insight & comms consultant

‘05 Cisco, The Ashes

Idea Generation | Art Direction | 3rd Party Management

Challenge
To generate awareness of Cisco Self-Defending Network solutions amongst business decision makers.

Solution
We built a flash advert containing a competitive, interactive version of the classic cricket dice game, Owzthat™. The game demonstrated the advantage of having Cisco Self-Defending Networks on your side, as well as the company’s proactive approach to security.

We also built another flash advert that invited you to bowl against wickets which were actually impossible to hit. This illustrated that Cisco Self-Defending Networks will, whatever happens, always adapt to protect your business from targeted attack.

Results
The campaign delivered over 16 million impressions and 40,256 clicks.