Oliver Payne

Behavioural insight & comms consultant

‘07 BP Ultimate Rich media

Creative Direction

Challenge
Our challenge was to convince drivers that BP Ultimate fuel is worth a price premium by demonstrating its benefits over ordinary fuel.

Creative Director: Bo Hellberg
Executive Creative Director: Malcolm Poynton
Associate Creative Director: Oliver Payne
Associate Creative Director: Pavlos Themistocleous
Art Director: Steve Bartlett
Art Director: Paul Campbell
Copywriter: Steve Bartlett
Copywriter: Paul Campbell
Flash Programmer: Adrian Parr
Flash Programmer: Dylan Smith
Designer: Ryan Wylie
Designer: Chuwi Chuwal
Designer: Andrew Mackay
Agency: Producer Jana Geary
Agency: Producer Katy Welsh
Account Handler: Oli Goulden
Brand Manager: Nicola Buck
Assistant Brand Communications Manager: Lisa Searle
Business Director: Paula Bunge