Oliver Payne

Behavioural insight & comms consultant

‘08 Castrol Euro 2008

Launch the Castrol Performance Index

Idea Generation | Art Direction

Challenge
Most major football tournaments are attended by an explosion of logo slapping and arbitrary sponsorship. Our challenge: to build a credible connection between Castrol’s understanding of performance and Euro 2008. More specifically, a website for their sponsorship; a unique package of statistics and analysis.

Solution
Through a specialised interface and utilising the latest match tracking technology, The Castrol Performance Index generates and interprets vast amounts of game data, allowing fans to compare teams and players performance and analyse individual fixtures.

Results
The result is a site that offers a fresh insight into EURO 2008 and, ultimately, a greater appreciation of the game.

Bo Hellberg - Creative Director
Oliver Payne - Art Director
Pavlos Themistocleous - Copywriter
James Watson - Business Director
Mark Sweatman - Head of Tech
Katy Welsh - Senior Digital Producer
Ryan Wylie - Designer
Maciek Strychalski - Designer
Stephen Madeinlo - Information Architect
Andy Smith - Technical Lead
Dylan Smith - Tech Lead (Flash)
Steven Smith - Flash Developer
Graham Lawley - Flash Developer
Matt Sweatman - Senior Flash Developer (freelance)
Sue Matthews - Senior Flash Developer (freelance)