Oliver Payne

Behavioural insight & comms consultant

‘01 National AIDS Trust

Launch the National AIDS Trust campaign

Design | Build

Challenge
Highlight the fact that HIV carriers suffer rejection from society.

Solution
The best way to convey the idea of rejection isn’t talk about it, it’s to do it. Hence the javascript alert on the NAT homepage that rejects your request to view the page, taking you to a section describing the ‘Are you prejudiced?‘ campaign.