Oliver Payne

Behavioural insight & comms consultant

‘01 PAN interactive TV

Creative Direction | Idea Generation | Navigation Structure | Art Direction

Challenge
Commisioned by Saatchi & Saatchi Rome to design everything needed top set up an interactive TV platform (like Sky in the UK). We designed and built a Logo, colour palette, layouts, content, and animation ready to sit on a flash delivered set-top-box.