Oliver Payne

Behavioural insight & comms consultant

‘02 S&S Graduate recruitment

Interactive Consultant

Role
Interactive consultant to the art director and copywriter, developing ideas for tricky interactive hurdles for potential graduates to overcome during online application to Saatchis.

“…Saatchi & Saatchi devised a self selection system that also saved the agency £12,000 on fulfilment packs… After completing all the usual details, [applicants] faced a series of unpredictable timed challenges… Almost 1,900 students went to the site… only 60 got through all the challenges. The system was designed to identify candidates with determination and the ability to think ‘outside the box’. ‘Cracking results, and great use of the medium’, the judges enthused. ‘It showed a clear understanding of the audience, and their willingness to try and try again to get into Saatchis’.“

Direct Marketing Association Judges