Oliver Payne

Behavioural insight & comms consultant

Posts Tagged ‘Copywriting’

Get the tone, right?

By admin • Jan 29th, 2009 • Category: Twitter updates

Software coders and copywriters go together like P&G and Hip Hop. (Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group. Seriously.)
Has anyone managed to make software more friendly? Made the old ‘404 Error’ sound a teeny bit more warm?

Let’s start [...]