Oliver Payne

Behavioural insight & comms consultant

Posts Tagged ‘Flying’

What an Israeli flight instructor tells us about creative teams

By admin • Mar 23rd, 2009 • Category: Twitter updates

Dan Gardner’s book ‘Risk: The science and politics of fear’ is a fascinating insight into the extreme difference between gut reactions and calm reflection. Our gut reaction generally helps us, but can give wildly inaccurate readings. And it’s these wild inaccuracies we need to watch, as an Israeli flight instructor now knows and creatives need [...]