Oliver Payne

Behavioural insight & comms consultant

Posts Tagged ‘LinkedIn’

Think outside of the box

By admin • Mar 11th, 2009 • Category: Twitter updates

What do you do with all your packaging? You recycle it of course. Good. The downside of that are the transportation costs and energy to pulp and reuse. But not if you’re the clever people at the Nothing Agency in Amsterdam.

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Bring back the Snake Oil salesman

By admin • Feb 16th, 2009 • Category: Twitter updates

As the tightening tap of big media dollars leave some big media channels as dry as Ghandi’s flip-flop one wonders whether the one-way message will ever regain it’s place at the top table of marketing.

It’s common to think of near-history as representative of history as a whole. And I wonder whether we’re making that [...]



Watching the radio will help your presentations

By admin • Feb 8th, 2009 • Category: Twitter updates

Have you ever watched BBC Radio on television? At first it feels like being in a hotel, which is odd if you’re at home. However, they do some interesting things with the on-screen display.

They have a great little rotating copy line that tells you what’s coming next.
Simple.
So simple you could be forgiven for thinking [...]



One-for-all and all for One(-for-all)

By admin • Feb 5th, 2009 • Category: Twitter updates

One-for-all make a great product that I’m sure you’re aware of - and if you’ve got a Father anything like mine you will almost certainly have used one. You may have one. If you do you’ll know that benefit you get from being able to control multiple audio/visual devices with one remote control. I call [...]



Outsourcing your status: I(P) feel fine.

By admin • Feb 2nd, 2009 • Category: Twitter updates

It’s hard work keeping your social network up to date with your life - so why not outsource it?



ITV Tonight show special: no news is good news (literally).

By admin • Jan 31st, 2009 • Category: Twitter updates

No one’s buying anything, right? Careful with that sweeper of a statement - while Woolworths has done a ‘Titanic‘, and Zaavi’s management buyout team won’t be booking a table at the Financial Times annual awards dinner this year, online retail is relatively healthy.



Get the tone, right?

By admin • Jan 29th, 2009 • Category: Twitter updates

Software coders and copywriters go together like P&G and Hip Hop. (Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group. Seriously.)
Has anyone managed to make software more friendly? Made the old ‘404 Error’ sound a teeny bit more warm?

Let’s start [...]



D&AD finalist ‘BP Mileometer’ up for an ANNA

By admin • Jan 27th, 2009 • Category: News / Updates / Thinking

One of my (old) team’s BP Ultimate Rich media ads is up for an Award for National Newspaper Advertising (ANNAs), Digital category.

‘Mileometer’ has already made it as a Finalist (in book) at D&AD in the Online Advertising category (the first digital in-book for OgilvyInteractive, London).

Here’s hoping it does well at the ANNAs too.

Enjoy [...]



Web 1.0 is to audience, as Web 2.0 is to _____?

By admin • Jan 25th, 2009 • Category: Twitter updates

Web 1.0 is to audience, as Web 2.0 is to protagonist.

There is no such thing as an audience anymore - only protagonists. Protagonists form loose, and not so loose, gangs. And any member of a gang can make a suggestion about what to do (however meek). And any member of a gang can do something [...]



Judging the New York Festivals

By admin • Jan 22nd, 2009 • Category: News / Updates / Thinking

I’m Judging the New York Festivals, Innovative Advertising category this year. Judging takes place in two stints, and I’m very much looking forward to seeing this years crop of work.