Oliver Payne

Behavioural insight & comms consultant

Posts Tagged ‘Snake Oil’

Bring back the Snake Oil salesman

By admin • Feb 16th, 2009 • Category: Twitter updates

As the tightening tap of big media dollars leave some big media channels as dry as Ghandi’s flip-flop one wonders whether the one-way message will ever regain it’s place at the top table of marketing.

It’s common to think of near-history as representative of history as a whole. And I wonder whether we’re making that [...]