Oliver Payne

Behavioural insight & comms consultant

Posts Tagged ‘Web 1.0’

Web 1.0 is to audience, as Web 2.0 is to _____?

By admin • Jan 25th, 2009 • Category: Twitter updates

Web 1.0 is to audience, as Web 2.0 is to protagonist.

There is no such thing as an audience anymore - only protagonists. Protagonists form loose, and not so loose, gangs. And any member of a gang can make a suggestion about what to do (however meek). And any member of a gang can do something [...]