Oliver Payne

The Hunting Dynasty is a communications agency using Behavioural Economics for Sustainability: Selling products & initiatives that cut costs & cut carbon

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We make communications for sustainable products or services. We do this using all our marketing experience and the growing field of behavioural psychology. This enables us to do two things that no other agency will offer: overt communications and covert communications

Why’s that important?

Selling a product that improves sustainability is pretty much marketing as usual. We, and many others, can do that. It’s covert, and it’s placed in the channels that we’re all familiar with. But ’selling’ a lifestyle change that has no product attached is tricky – and nearly impossible if it’s a lifestyle change that demands a reduction in a desireable action. In fact, the only way most people know to enforce reductions in desireable actions that can harm others is through the law – speeding fines, parking tickets, drinking and driving for instance.

But with covert communication you can nudge people’s behaviour in any direction – even towards less-desireable sustainable action. And because we all share psychological quirks we can change behaviour in everyone, irrespective of postcode, socio-economic status, or political affiliation. Irrespective of age, or status. In fact, whether they prefer potatoes or pasta, chips or caviar, or rock, pop, or classsical we can nudge them to a more sustainable life.

Who else offers that?